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FRACTAL TECHNOLOGIES Software engineering studio
ABOUT THE STUDIO

A small studio that sweats the details

Fractal Technologies is a software engineering studio founded by Jakob Holmelund. We work with founders and product teams on systems that need to be fast, reliable, and easy to change later.

Why “Fractal”

A fractal is a simple pattern repeated at every scale. That's how we like to build software: small, well-understood pieces that fit together the same way whether you're looking at a single function or the whole system. It keeps things easy to reason about as they grow.

What we work on

We take on a few projects at a time, usually with early-stage founders or product teams who need something built properly the first time. Most of the work falls into these areas:

  • Cloud, edge, and DevOps infrastructure. Systems on Google Cloud and Cloudflare's edge (Workers, Durable Objects, and D1), containerized workloads on Kubernetes and Docker, and automated CI/CD pipelines.
  • Backends, data pipelines, and background processing. High-throughput APIs (REST, GraphQL, and gRPC), analytics pipelines, and distributed task queues built with Python, Django, FastAPI, Celery, TypeScript, Rust, and Go—backed by PostgreSQL, Redis, and SQLite.
  • Web platforms and custom e-commerce. Fast, accessible web apps and bespoke e-commerce platforms built with Vue.js, Nuxt, React, TanStack Start, and Tailwind CSS, engineered to stay quick when campaign traffic spikes.
  • Applied AI and machine learning. Where it genuinely helps, we build LLM features, multi-step agentic workflows, search over your own data, and custom PyTorch models into the product.
  • Live media and streaming. HLS pipelines, live streams stitched from on-demand files, HDR transcoding with FFmpeg and Shaka Packager, and keeping playback in sync across devices.
  • Technical partner for new ventures. Acting as technical co-founder or lead engineer, from initial architecture and the first commit to a product people pay for.

How we think about software

We'd rather write plain code that anyone on the team can read and debug than pile on layers of abstraction. Systems should be easy to observe, behave predictably, and be easy to change.

You work directly with the people building your system, and we keep the focus on what the software is supposed to do for your business.

Get in touch

If you're starting something new, rebuilding a streaming setup, or need a backend that holds up under real traffic, we'd like to hear about it.

Contact us → or email jakob@fractalte.ch.

01

Start from the problem

We choose tools for the job in front of us, not out of habit. Fewer dependencies and fewer moving parts mean less that can break.

02

Performance is a feature

Users feel load times, latency, and how long a stream takes to start. We measure these and design for them from the start.

03

Part of your team

We often act as the technical partner for a new venture, from the first commit through launch and beyond. You talk directly to the people writing the code.

04

Built to keep running

Predictable code, clear failure modes, and good monitoring. When something goes wrong at 3 a.m., it should be obvious what happened.

Engagement models

How we work together

Every team is at a different stage. Most engagements take one of these three shapes:

0 → 1 Build

Venture partner

Acting as your founding lead engineer or technical co-founder—owning architecture, cloud setup, and product delivery from the first commit to paying customers.

Embedded

Subsystem ownership

Joining your product team to design and ship a hard system end to end: a custom storefront, a live HLS pipeline, data infrastructure, or an AI workflow.

Advisory & Audit

Architecture & speed

A focused, hands-on review of an existing backend, database, cloud bill, or storefront—delivering concrete performance fixes and a clear technical roadmap.

At a glance

FRACTAL TECHNOLOGIES

Founder Jakob Holmelund Founder and lead engineer
GitHub LinkedIn
What we work on
Google Cloud Cloudflare Edge Python · Django · FastAPI Vue.js & Nuxt React & TanStack PostgreSQL & Redis Kubernetes & Docker Custom E-Commerce HLS Streaming Applied AI & PyTorch
Selected clients
ZenScape·Son of a Tailor
Get in touch

Direct email